MAPA MAPS 2024 Summit

The 2024 MAPA-MAPS Summit, themed “Medical Affairs, Technology, and Innovation at the Cutting Edge,” exemplified the spirit of collaboration that defines the Australian medical affairs community. Bringing together professionals across the pharmaceutical, biotechnology, and healthcare sectors, the event was a platform for sharing expertise and innovation in the service of advancing patient outcomes. Sessions on digital health and artificial intelligence explored practical applications that are reshaping our industry, from leveraging AI for pre-call planning to using real-world data for impactful patient insights. These discussions highlighted the shared commitment to innovation and the importance of adapting together to a rapidly evolving landscape.

 

Personal and professional development were prominent themes, underscoring the shared responsibility to foster talent across our industry. The summit showcased cross-functional approaches to mentoring and succession planning, including the success of the MSL Academy in developing critical competencies for future leaders. Attendees were encouraged to exchange ideas and experiences, recognizing that the growth of our teams and individuals directly contributes to the collective strength of the medical affairs function. By fostering this collaborative culture, we ensure that our industry remains at the forefront of meeting patient and healthcare system needs.

 

At the heart of the summit was a shared commitment to patient centricity, with sessions emphasizing co-design and stakeholder engagement as essential practices for impactful patient support programs. Through open dialogue and case studies, participants demonstrated how working together across functions and organizations can lead to innovative, patient-focused solutions. The MAPA-MAPS 2024 Summit celebrated the power of collaboration, reinforcing our industry’s dedication to advancing healthcare through partnerships that prioritize both professional excellence and patient outcomes.